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StackAdapt Retargeting Pixel
Tracks visits and on-site interactions to support advertising and retargeting through StackAdapt. Used to build audiences, deliver relevant ads, and measure campaign performance.
LinkedIn Insight Tag
Measures conversions and supports retargeting for LinkedIn ad campaigns. Used to understand how LinkedIn ads perform and to build audiences based on site activity.
Microsoft Ads Tag (UET)
Tracks user interactions and conversions from Microsoft Ads campaigns. Used for conversion reporting, audience creation, and campaign optimization.
Dynamics Customer Insights – Journeys
Tracks site visits, page views, and form interactions to associate website activity with known contacts or leads for personalization, marketing automation, journey orchestration, and performance reporting
Google Ads Tag
Measures conversions from Google Ads and enables remarketing to visitors. Used to attribute conversions to campaigns and improve ad performance.
ZoomInfo Cookie
ZoomInfo’s tracking script collects business-related visitor data such as IP address, company affiliation, and on-site behavior to help identify and enrich B2B leads for sales and marketing purposes.
Armis Marketing Attribution Cookie
Stores campaign attribution details (such as landing page and UTM parameters like source, medium, and campaign) and passes them into form submissions. This helps attribute leads to the correct marketing channel for reporting and optimization.
