New Reliance CEO Named as the Company Celebrates 20 years of Service

Jun 1, 2023 | In the News

Compliance and durable label converter, Reliance Label Solutions, has a new CEO to head the company. Brad Zechman has been named Chief Executive Officer of Reliance Label Solutions and sister company, IDENTCO. His appointment comes following the retirement of longtime IDENTCO CEO, Scott Lucas.

Middle-aged man with short gray hair smiling, wearing a dark blue suit and white shirt against a plain dark gradient background.

Zechman has more than three decades of experience in the automotive, electronics, and industrial industries. His previous positions in leadership make him exceptionally qualified for the role. As President of Adhesives Research in Pennsylvania, Zechman was responsible for introducing a more effective commercial strategy. The changes led to significant growth for the company. Prior to that, Zechman drove growth and profit expansion as VP of Global Packaging at HB Fuller in Minnesota. In other previous ventures, Zechman’s strategies have proven to boost efficiency giving way for noticeable growth.

“It’s exciting to see the company come into a new era of leadership. Brad is a natural leader and businessman,” said Jim Warren, Head of Technical Department at Reliance. “I’m confident his impact within ILH will shape the company in positive, prosperous ways.” As a day-one employee, Warren has seen the transition of leadership before.

Originating as a division of Graphic Technology Incorporated (GTI), Reliance broke away under the ownership and management of Jay Frankenberg in 2003. In 2021, Frankenberg sold to a private equity company where Scott Lucas was named CEO. Lucas announced his retirement earlier this year after nearly four decades with IDENTCO.

Zechman’s appointment comes at an exciting time as Reliance celebrates 20 years of service to its industries. Focused on petroleum, chemicals, and lubricants, Reliance has served some of the largest manufacturers and refiners across the country in their GHS and hazard communication label needs.

With an undergraduate degree in Chemical Engineering from Rutgers University and an MBA in Finance from University of Pennsylvania, Zechman enters the company with a promising future ahead.

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